Tuesday, 5 November 2013

Request for Proposal: Website Redesign for Seabury Resources for Aging

Request for Proposal: Website Redesign for Seabury Resources for Aging

Company Background Seabury Resources for Aging is a large DC area nonprofit with 9 programs serving more than 5,000 older adults and caregivers each year. Seabury’s mission is to provide personalized, affordable services and housing options to help older adults in the greater Washington, DC area live with independence and dignity. The website is www.seaburyresources.org.

Project Description Seabury is seeking a redesign of its website. The new site should include a content management system with levels of access, mobile accessibility, and make it easy for users to contribute and volunteer with Seabury.


The budget for this project is $24,000. Seabury is funded to begin this project immediately.

Design Requirements The design should utilize Seabury’s branding guidelines.

Seabury must own, have full access to and have the right to customize site code.
Some information from the current site including sign-ups for enewsletters should be used in the new site.

The blog, currently hosted outside of the site, should become part of the site.

The site should not use clip art but photos provided by Seabury. Photos should easily be swapped out for updated images.

In addition we would like a private log in for staff and board.

Our audiences include senior service providers, older adults, caregivers, donors and volunteers.
We want visitors to easily find information about our impact, services and housing communities, volunteer opportunities, and ways that they can support our work.

Functional Requirements The site should include:

  • Drop down application for housing
  • Virtual Tour of housing communities
  • A calendar of events, ideally linked to google calendars currently in use.
  • Provide an option for volunteers to sign up for projects.
  • Make it easy for site visitors to learn about Seabury’s work and impact - it should immediately communicate what we do through the use of images and text.
  • Incorporate calls-to-action including “Donate” or “Volunteer”
  • Allow media contacts to find the information they need quickly and easily
  • Include quick links to more information about Seabury
  • Use our blog more as a communication method
  • Incorporate social media prominently into the design
  • Quick access to our menu of email newsletter options
  • Use text, video and images that indicate that positive action is taking place
  • Levels of security so that staff can make updates to the sites with approval by site manager.
Estimated Project Duration The project can begin immediately and the new site should be operational ideally by March 2014.

Assumptions and Agreements Proposals will not be returned.

Proposal Requirements:

Proposals should include:
1. Where to find examples of your work.
2. List of current and past clients.
3. Describe the major publishing, design and content scheduling tools, give the pros and cons of each, and explain which they would suggest for Seabury based on the budget and scope of work.
4. How the website will be optimized for search engines.
5. Any special features that you will integrate into the site.
6. Security features you recommend including how to verify log in’s to the site.
7. Ownership of the site as well as any copyright issues you foresee and how to handle them.
8. Your fees and payment terms as well as invoicing schedule.

Submission Information Submit proposals by November 22 to klewis@seaburyresources.org
For Additional Information or Clarification Contact Kate Lewis, (202) 414-6312 or klewis@seaburyresources.org with any questions.

Anticipated Selection Schedule The selection will be made by December 5, 2013.

Source: http://www.seaburyresources.org/Redesign/RFP%20website.pdf

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