Wednesday, 24 April 2013

Request For Proposals For Website Design And Development Services

Issued: April 22, 2013
Due: May 16, 2013 5:00 PM EST


1.0. Background.

The Center City District (CCD), founded in 1990, is a private‐sector business improvement district whose mission is to enhance the vitality of Center City Philadelphia as a thriving 24‐hour downtown that is a competitive setting for business, a preferred place to live and a destination to visit, with a public environment that is clean, safe and attractive. The CCD manages and maintains four parks and plazas which are individual attractions meant to enliven and enrich the lives of those who live, work and play in Center City. These parks vary in size and scope and are currently represented on the CCD’s main website at With the opening of Sister Cities Park in spring 2011 and Dilworth Plaza next summer, the scope of the parks CCD manages has grown to now warrant a stand‐alone parks’ website.


2.0. Website Development

Services of a Web design firm are required to design and develop a website for the parks and plazas managed by the CCD. The firm will develop a strategy to create a dynamic website focused on promoting the four parks and plazas as attractions with amenities, ongoing programming, special events and rental opportunities. The selected firm should incorporate into the design components of the parks’ branding and visual identity. The firm will assess the content needed to effectively promote these spaces and develop effective, easy‐to‐use navigation. The site should be created using responsive design, so that people can easily access the site on any device. CCD staff will provide copy for the site.

2.1. Website Design

The firm will design a site that is dynamic and engaging. The site needs to serve a variety of audiences, including people who live in, work in and visit Center City Philadelphia. The firm will create graphics to attract and engage the viewer to the parks we manage, while creating a distinct presence for each park based on the size of the venue and scope of its amenities, programming and events.

For More details about the Web Design RFP, Please visit:

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